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Durex Gold-wrapped Condom Hangs at Arc de Triomphe

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Credits

Brand: Durex

Agency / Production / VFX: Unknown

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Imagine the Arc de Triomphe turning into an unexpected billboard for intimacy awareness. That’s the dynamic premise of this Durex fake ooh ad featuring a shimmering condom pack turned Olympic symbol. The video unfolds as crowds gather under the monument and traffic swirls around, while a Durex condom in a sparkling gold wrapper dangles prominently like a medal at the center of the historic arch, crowned by a white banner reading: READY. SEGGS. DUREX.—a humorous but clear call for responsible passion during the Paris 2024 Olympics. Using augmented reality, this Durex fake ooh ad transforms the iconic Parisian landmark into an effective product showcase.

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effect / Animation: Large Objects

Surroundings: Arc De Triomphe, Cars

Posted on July 25, 2024

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