Durex Gold-wrapped Condom Hangs at Arc de Triomphe
Durex Gold Condom at Arc de Triomphe
This Durex fake out-of-home (FOOH) ad transforms the Arc de Triomphe into an unexpected billboard for intimacy awareness. The video shows crowds gathering and traffic swirling around the monument.
A Durex condom, in a sparkling gold wrapper, dangles prominently like a medal at the centre of the historic arch. It is crowned by a white banner reading: READY. SEGGS. DUREX. This serves as a humorous but clear call for responsible passion during the Paris 2024 Olympics.
Using augmented reality, this Durex FOOH ad effectively showcases the product by turning the iconic Parisian landmark into a dynamic and memorable display.
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FOOH Impact ScoreImpressive
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Credits
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