FOOH Impact Score:
Impressive
Learn moreImagine the Arc de Triomphe turning into an unexpected billboard for intimacy awareness. That’s the dynamic premise of this Durex fake ooh ad featuring a shimmering condom pack turned Olympic symbol. The video unfolds as crowds gather under the monument and traffic swirls around, while a Durex condom in a sparkling gold wrapper dangles prominently like a medal at the center of the historic arch, crowned by a white banner reading: READY. SEGGS. DUREX.—a humorous but clear call for responsible passion during the Paris 2024 Olympics. Using augmented reality, this Durex fake ooh ad transforms the iconic Parisian landmark into an effective product showcase.
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