Pringles Obelisk Replaced by Chips Can

Imagine a historic monument surprising tourists with a snack-themed twist. That’s the surprising premise of this Pringles FOOH ad featuring the iconic Sour Cream & Onion flavor and a special appearance by Luigi from Super Mario. The video unfolds as two friends stand in Place Vendôme, admiring the Colonne Vendôme, when the monument suddenly twists downward to reveal an enormous Pringles can rising into the sky. Adorned with Luigi’s likeness, the can captures the attention of curious onlookers, just as the lid flips open and Pringles chips launch into the air before settling back gracefully. The can wobbles slightly before finding its balance again, leaving the audience in awe. Using computer generated imagery, this Pringles FOOH ad transforms a famous Parisian landmark into a memorable product showcase.