Pringles Obelisk Replaced by Chips Can
Colonne Vendôme Twists, Pringles Can Rises
This Pringles FOOH ad features the iconic Sour Cream & Onion flavour. The video shows two friends in Place Vendôme, Paris, admiring the Colonne Vendôme when the monument twists downward.
An enormous Pringles can, adorned with Luigi from Super Mario, rises into the sky. The lid then flips open, launching chips into the air before they settle back. The can wobbles before regaining balance.
Using computer-generated imagery, this ad transforms a famous Parisian landmark into a memorable product showcase.
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