Pringles Giant Chips Cans Between Buildings

In this Pringles FOOH campaign, the scene opens with a bustling view of Via Laietana in Barcelona, where two colossal Pringles cans seamlessly integrate with the surrounding architecture. The scene unfolds as a vibrant red can featuring Super Mario sits confidently on the street while a towering green Luigi-themed can perches atop a nearby building; suddenly, as a motorcycle cruises past, the red can’s lid pops open and rolls onto the pavement, spinning to reveal a giant QR code. With a captivating use of CGI effects, this Pringles digital stunt transforms a familiar urban setting into a surprising brand moment, highlighting Pringles’ interactive promotion for a chance to win a Nintendo Switch.