Pringles Giant Chips Cans Between Buildings
Pringles Giant Chips Cans in Barcelona
This Pringles FOOH campaign opens with a bustling view of Via Laietana in Barcelona. Two colossal Pringles cans seamlessly integrate with the surrounding architecture: a vibrant red can featuring Super Mario sits on the street, while a towering green Luigi-themed can perches atop a nearby building.
As a motorcycle cruises past, the red can’s lid pops open and rolls onto the pavement, spinning to reveal a giant QR code. This captivating use of CGI effects transforms a familiar urban setting into a surprising brand moment.
The digital stunt highlights Pringles’ interactive promotion, offering a chance to win a Nintendo Switch.
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FOOH Impact ScoreImpressive
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Credits
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