Willhaben Smartphone Transforms into Wardrobe

This CGI campaign for Willhaben features two women outside the Vienna State Opera interacting with a giant smartphone display. As one taps 'Add to Cart', the screen transforms into a transparent wardrobe door, revealing an elegant closet filled with garments, accessories, and shoes.

She pulls out her selected item, which then disappears from a mirrored digital wardrobe in a cozy bedroom. Another woman watches it vanish and reappear as floating cash. This augmented reality showcase transforms everyday smartphones, highlighting Willhaben’s mission to make selling pre-loved fashion a joyful and rewarding experience.