Willhaben Smartphone Transforms into Wardrobe

In this Willhaben CGI campaign, two women stand outside the grand Vienna State Opera, interacting with a giant smartphone display that showcases a fashion marketplace. The scene unfolds as one of them taps 'Add to Cart' and the screen morphs into a transparent wardrobe door, revealing an elegant, organized closet inside—filled with stylish garments, accessories, and shoes. She pulls out her selected item, which instantly disappears from a mirrored digital wardrobe inside a cozy bedroom, where another woman watches it vanish and reappear as floating cash drifting around her. With a captivating use of augmented reality, this Willhaben digital fashion showcase transforms everyday smartphones into something extraordinary, highlighting Willhaben’s mission to make selling pre-loved fashion a joyful and rewarding experience.