Budweiser Red Moon and Hologram Logo on Building
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FOOH Impact Score
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C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this Budweiser FOOH ad, a man strolls down a quiet Brazilian street holding a Budweiser bottle as a captivating red moon with the brand’s logo rises above the skyline. The ad dramatically reimagines the urban landscape with a dynamic twist, as the man taps his bottle toward the moon, triggering a series of innovative computer generated graphics that bring a massive city building to life with electric light projections. A distinctive campaign that masterfully blends creativity with a bold display of brand identity tied to The Weeknd’s tour in Brazil.
