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Budweiser Red Moon and Hologram Logo on Building

FOOH Impact Score:

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Credits

Brand: Budweiser

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Brazil

City: São Paulo

Effects / Animations: Human Interaction, Large Objects, Optical Illusion & Perspective Tricks, Projection & Hologram

Surroundings: Buildings, Streets, Night

Date posted: October 11, 2023

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In this Budweiser FOOH ad, a man strolls down a quiet Brazilian street holding a Budweiser bottle as a captivating red moon with the brand’s logo rises above the skyline. The ad dramatically reimagines the urban landscape with a dynamic twist, as the man taps his bottle toward the moon, triggering a series of innovative computer generated graphics that bring a massive city building to life with electric light projections. A distinctive campaign that masterfully blends creativity with a bold display of brand identity tied to The Weeknd’s tour in Brazil.

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