FOOH Impact Score:
Improvable
Learn moreIn this Budweiser FOOH ad, a man strolls down a quiet Brazilian street holding a Budweiser bottle as a captivating red moon with the brand’s logo rises above the skyline. The ad dramatically reimagines the urban landscape with a dynamic twist, as the man taps his bottle toward the moon, triggering a series of innovative computer generated graphics that bring a massive city building to life with electric light projections. A distinctive campaign that masterfully blends creativity with a bold display of brand identity tied to The Weeknd’s tour in Brazil.
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