FOOH Impact Score:
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more
Impressive
Learn moreIn this Onitsuka Tiger CGI video, a massive branded box rises above Casa Malagrida as yellow balloons float gently into the sky. The ad humorously reimagines a traditional retail debut as a floating spectacle, with the Onitsuka Tiger box revealing the phrase “BARCELONA STORE OPENING” mid-air before the camera transitions to the store’s vibrant yellow interior. A creative execution that masterfully blends humor and brand storytelling with a dynamic nod to the brand’s latest milestone.
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