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Renault Parisian Buildings Form Number 5

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Credits

Brand: Renault

Agency / Production / VFX: Unknown

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In this Renault fake out of home ad, the scene opens on the streets of Paris, where the new Renault 5 cruises smoothly on a roundabout under the golden afternoon sun. The scene unfolds as the camera ascends, revealing the Parisian skyline, a striking image emerges—rooftops glowing in orange, forming the number 5, with the Eiffel Tower standing proudly beside it, marking the launch of the Renault 5 in Europe as a premium partner of the Roland-Garros French Open. With a clear use of augmented reality, this Renault city car fake out of home ad transforms familiar urban landscapes into a fresh, relatable spectacle, highlighting Renault’s commitment to innovation and cultural relevance.

Metadata

Brand Industry: Automotive

Country: France

City: Paris

Effect / Animation: Complex Motion

Surroundings: Buildings, Streets, Skyline, Eiffel Tower

Posted on May 12, 2024

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