Apple Store Pinks Balls Rolling Out in NYC

In this Apple cgi campaign, a giant glass box filled with pink balls of various sizes stands outside the General Motors building in Manhattan. The scene unfolds as a man captures the reflection of the pink spectacle on a polished circular surface using his new pink iPhone. As the glass doors swing open, the balls spill out, bouncing down the stairs and flooding the streets, creating a striking visual. In another scene, more pink balls roll down a spiral staircase, while others appear to hover midair, emphasizing the product’s vibrant aesthetic. With a Captivating use of CGI effects, this Apple cgi campaign transforms the cityscape into a fresh, relatable spectacle, highlighting Apple’s latest iPhone in pink.