Apple Store Pinks Balls Rolling Out in NYC

This CGI campaign for Apple features a giant glass box filled with pink balls of various sizes, positioned outside the General Motors building in Manhattan. The scene opens with a man capturing the reflection of this pink spectacle on a polished circular surface using his new pink iPhone.

As the glass doors of the box open, the balls spill out, bouncing down the stairs and flooding the streets. In another sequence, more pink balls roll down a spiral staircase, while others appear to hover mid-air. This CGI campaign transforms the cityscape into a fresh, relatable spectacle, highlighting Apple’s latest iPhone in pink.