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EDEKA Heart Turns Into Caramel Cream Jar

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Credits

Brand: EDEKA

Agency / Production / VFX: Unknown

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Imagine a supermarket aisle turning into a stage for sweet surprises. That’s the captivating premise of this EDEKA cgi video featuring their signature Herzstück Keks & Karamellcreme. The video unfolds as a shopper walks through the store, surrounded by sparkling floating yellow heart filters, and picks one out of the air—only to have it grow instantly into a giant jar of caramel cream cookies towering over the shelves. Using engaging augmented reality effects, this EDEKA cgi video transforms an ordinary grocery run into an innovative product showcase.

Metadata

Brand Industry: Others

Country: Unknown

City: Unknown

Effects / Animations: Human Interaction, Large Objects, Morphing & Transformation, Optical Illusion & Perspective Tricks, Swarm & Particles

Surroundings: Supermarkets, Grocery Stores

Posted on October 7, 2024

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