EDEKA Heart Turns Into Caramel Cream Jar
C
FOOH Impact Score
Improvable
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A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine a supermarket aisle turning into a stage for sweet surprises. That’s the captivating premise of this EDEKA cgi video featuring their signature Herzstück Keks & Karamellcreme. The video unfolds as a shopper walks through the store, surrounded by sparkling floating yellow heart filters, and picks one out of the air—only to have it grow instantly into a giant jar of caramel cream cookies towering over the shelves. Using engaging augmented reality effects, this EDEKA cgi video transforms an ordinary grocery run into an innovative product showcase.
