EDEKA Model Tosses Chips From Billboard
Chips Bounce Off Berlin TV Tower
This CGI campaign for EDEKA Herzstücke snacks takes place at Alexanderplatz, Berlin. A massive billboard on a supermarket features a woman holding a bag of Kessel Chips. The woman on the billboard unexpectedly comes to life, bends forward, and tosses the chips high into the sky.
The flying chip briefly bounces off the Berlin TV Tower before crashing to the ground, revealed to be much larger than life. This draws attention from passersby, inviting them to experience the brand's unique offering. The CGI effects enhance the memorable storytelling and product integration, building awareness and excitement around EDEKA’s own brand 'Herzstücke'.
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