EDEKA Model Tosses Chips From Billboard

This EDEKA cgi campaign begins with a bustling scene at Alexanderplatz, where a massive billboard on the side of a supermarket showcases EDEKA Herzstücke snacks. This moment cleverly highlights the authenticity of the product quality as the woman on the billboard holding a bag of Kessel Chips unexpectedly comes to life, bends forward, and tosses the chips high into the sky. The flying chip briefly bounces off the Berlin TV Tower before crashing down to the ground, revealed to be much larger than life, drawing attention from passersby and inviting them to experience the brand's unique offering. As a perfect blend of memorable storytelling and creative product integration, the CGI effects enhancement is designed for building awareness and excitement around EDEKA’s own brand "heart pieces."