EDEKA Balloon Squeezes Through Branderbung Gate

This EDEKA FOOH campaign begins with a massive yellow heart-shaped balloon floating gently inside the Brandenburg Gate in Berlin. This moment cleverly highlights the heart of EDEKA's own product range as the oversized balloon, representing the brand's 'heart-piece' items, slowly squeezes between the historic columns while pedestrians walk casually beneath it. As a perfect blend of memorable storytelling and dynamic product integration, the augmented reality enhancement is designed for announcing the arrival of EDEKA’s signature line on a grand, emotional scale.