EDEKA Balloon Squeezes Through Branderbung Gate
Edeka Balloon at Brandenburg Gate
This EDEKA FOOH campaign features a massive yellow heart-shaped balloon floating gently inside the Brandenburg Gate in Berlin. Pedestrians are shown walking casually beneath it as it slowly squeezes between the historic columns.
The oversized balloon represents EDEKA's 'heart-piece' items, cleverly highlighting the brand's product range. This augmented reality enhancement is designed to announce the arrival of EDEKA’s signature line on a grand, emotional scale.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:zeit:raum film GbmH
Agency:zeit:raum film GmbH
Production:zeit:raum film GmbH
VFX:zeit:raum film GmbH
Sound:zeit:raum film GmbH
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