EDEKA Balloon Squeezes Through Branderbung Gate
A
FOOH Impact Score
Impressive
S
A-Tier
B
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This EDEKA FOOH campaign begins with a massive yellow heart-shaped balloon floating gently inside the Brandenburg Gate in Berlin. This moment cleverly highlights the heart of EDEKA's own product range as the oversized balloon, representing the brand's 'heart-piece' items, slowly squeezes between the historic columns while pedestrians walk casually beneath it. As a perfect blend of memorable storytelling and dynamic product integration, the augmented reality enhancement is designed for announcing the arrival of EDEKA’s signature line on a grand, emotional scale.
