Tim Hortons Giant Game Cup Releasing Confetti

In this Tim Hortons fake out of home ad, a red helicopter dramatically hovers above the Montreal skyline, transporting a rope toward a towering Roll Up To Win cup hidden behind a city building. The scene unfolds as the helicopter stops above the oversized game cup, lowers the rope, and lifts the lid to reveal the words “THEY’RE BACK,” triggering a burst of blue and white stars confetti that rains down over the skyline — a vibrant callout to the return of the beloved promotion. With a clear use of augmented reality, this Tim Hortons game cup activation transforms an ordinary urban landscape into a fresh, relatable spectacle, highlighting Tim Hortons’ nationwide campaign to bring attention back to their limited-time, in-store and in-app game experience.