Tim Hortons Giant Game Cup Releasing Confetti

A red helicopter dramatically hovers above the Montreal skyline, transporting a rope toward a towering Roll Up To Win cup hidden behind a city building. The helicopter stops above the oversized game cup, lowers the rope, and lifts the lid to reveal the words “THEY’RE BACK.”

This action triggers a burst of blue and white stars confetti that rains down over the skyline. This augmented reality activation transforms an ordinary urban landscape into a fresh, relatable spectacle, highlighting Tim Hortons’ nationwide campaign to bring attention back to their limited-time, in-store and in-app game experience.