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Pepsi Inflatable Can Light Show in London

FOOH Impact Score:

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Solid

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Credits

Brands: Dazed, Pepsi

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: England

City: London

Effects / Animations: Large Objects, Complex Motion, Inflation

Surroundings: O2 Arena, Skyscrapers

Date posted: March 6, 2024

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This Pepsi FOOH campaign begins with a massive inflatable Pepsi can slowly rising from a platform in the middle of the River Thames beside the O2 Arena at night. This moment cleverly highlights the brand's bold rebranding as a dazzling drone light show creates a circular pattern above the can, unveiling Pepsi’s refreshed logo in a striking way. As a perfect blend of Distinctive storytelling and Engaging product integration, the CGI enhancement is designed for maximum brand impact.

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