FOOH Impact Score:
Solid
Learn moreThis Pepsi FOOH campaign begins with a massive inflatable Pepsi can slowly rising from a platform in the middle of the River Thames beside the O2 Arena at night. This moment cleverly highlights the brand's bold rebranding as a dazzling drone light show creates a circular pattern above the can, unveiling Pepsi’s refreshed logo in a striking way. As a perfect blend of Distinctive storytelling and Engaging product integration, the CGI enhancement is designed for maximum brand impact.
fooh.com is the biggest FOOH campaign library currently existing. If you are the creator of this creative Pepsi ad or you have an example you could not find in our library, contact us through the following form: Submit your work!