FOOH Impact Score:
Solid
Learn moreThis Mercedes-AMG cgi campaign begins with a smooth camera glide through the vibrant streets of Paris, capturing the everyday rhythm of city life before settling on the Eiffel Tower. This moment cleverly highlights the rarity and allure of the Mercedes-AMG PureSpeed as a massive poster is swept by the wind and unfurls over the iconic landmark, boldly stating, “HARDER TO GET THAN AN APARTMENT IN PARIS,” with the car’s roofless, window-free design asserting its unique thrill. As a perfect blend of distinctive storytelling and captivating product integration, the computer generated imagery enhancement is designed for sparking curiosity and reinforcing the car’s bold identity.
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