Benefit Lip Tint Wagons on Pink Ferris Wheel

In this Benefit Cosmetics FOOH campaign, a couple stands together in a busy park, gazing at a towering pink Ferris wheel themed around the iconic Benetint lip tint. The scene unfolds as crowds pass by colorful booths and the Ferris wheel spins, revealing that each gondola is a massive Benetint bottle releasing red liquid bubbles into the air; these bursts gradually tint the sky pink, setting a Valentine’s mood. With a captivating use of computer generated imagery, this Benefit Cosmetics lip and cheek tint FOOH campaign transforms an ordinary park day into a dreamy celebration of romance, highlighting Benefit Cosmetics’ goal to present Benetint as a love-at-first-sight Valentine’s gift.