Benefit Lip Tint Wagons on Pink Ferris Wheel
Benetint Bottles Release Red Bubbles
This Benefit Cosmetics FOOH campaign features a couple in a busy park, observing a towering pink Ferris wheel. The Ferris wheel is themed around the iconic Benetint lip tint, with crowds passing by colourful booths.
As the Ferris wheel spins, each gondola is revealed to be a massive Benetint bottle. These bottles release red liquid bubbles into the air, which gradually tint the sky pink, creating a Valentine’s mood. This computer-generated imagery campaign transforms an ordinary park day into a dreamy celebration of romance.
The campaign highlights Benefit Cosmetics’ goal to present Benetint as a love-at-first-sight Valentine’s gift, showcasing the lip and cheek tint through this captivating visual experience.
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FOOH Impact ScoreImpressive
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Credits
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