Charlotte Tilbury Inflated Pop Up Store

Imagine a quiet city block transformed by an inflatable beauty destination. That’s the captivating premise of this Charlotte Tilbury FOOH ad featuring the Magic Cream moisturizer. The video unfolds as a calm street is reimagined with an oversized inflatable Magic Cream pop-up nestled between two buildings beside a café—its shiny gold cap bright in the sun and its soft white body inviting guests inside. Inside, a plush world unfolds with friends lounging against inflated cushions and walls, while a cushioned double staircase leads to a giant center pillow that gently catches a descending Magic Cream jar from above, illustrating the product’s promise to enhance skin in just 28 seconds with benefits growing over time. Using engaging VFX, this Charlotte Tilbury FOOH ad transforms a city sidewalk into an immersive product showcase.