Samsung Portal Opens at Landmarks in Paris and Dubai

This Samsung fake out-of-home (FOOH) advertisement features a nighttime aerial view of the Arc de Triomphe in Paris. Swirling Samsung AI stars disrupt the scene, transforming the monument into an interdimensional gateway. A futuristic traveller with a flowing cape emerges, framed by space and computer-generated graphics that briefly reveal a vintage car.

The scene transitions to Dubai's Ain Dubai, where a spark circles the Ferris wheel, forming another glowing portal. The traveller reappears, unveiling a floating yacht through a smaller holographic rift before all elements fade. This dramatic advertisement teases the arrival of Samsung Unpacked 17.01 with impactful visuals and futuristic flair.