Nykaa Man Climbing Adidas Perfume Bottle

Nykaa Man Scales Adidas Perfume Bottle

This faux out-of-home (FOOH) advertisement features a man scaling a striking black, dot-textured wall. The camera then pulls back to reveal him climbing the enormous cap of a towering Adidas Perfume bottle, dramatically positioned next to the iconic Gateway of India.

Curious onlookers are depicted capturing the surreal sight, with pigeons wandering nearby. This computer-generated imagery (CGI) enhancement is designed to build excitement for the launch of Adidas' new Sporty bodycare and fragrance line, now available on Nykaa.

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Credits

Brands:Nykaa, Adidas
Agency:MakeAR powered by Impresario

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:India
Date posted:May 27, 2024
Source:Instagram