FOOH Impact Score:
Solid
Learn moreThis Adidas faux ooh ad begins with a man climbing a wall on a striking black, dot-textured surface. This moment cleverly highlights the adventurous appeal of Adidas' new line as the camera pulls back to unveil the man scaling the enormous cap of a towering Adidas Perfume bottle, placed dramatically next to the iconic Gateway of India, while curious onlookers capture the surreal sight and pigeons wander nearby. As a perfect blend of dynamic storytelling and distinctive product integration, the computer generated imagery enhancement is designed for building excitement around the launch of Sporty bodycare and fragrances now available on Nykaa.
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