FOOH Impact Score:
Impressive
Learn moreThis Lemon Perfect FOOH campaign begins with an oversized Lemon Perfect bottle outfitted with a lemon-yellow parachute descending from the sky above a sunny Whole Foods supermarket. This moment cleverly highlights the product's exciting availability as giant, brightly colored bottles land on car roofs and in the parking lot, with a towering blue bottle standing in the foreground while more continue to fall, creating a surreal and unforgettable visual to announce the brand's nationwide launch in Whole Foods and their hydration tour on July 3rd at select locations. As a perfect blend of clear storytelling and creative product integration, the augmented reality enhancement is designed for raising awareness of Lemon Perfect’s growing retail presence.
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