FOOH Impact Score:
Outstanding
Learn moreThis Bloomingdale’s fake out of home ad begins with vibrant bubbles floating in the air outside the iconic 59th Street entrance, as American flags wave subtly in the breeze. This moment cleverly highlights the visual appeal of Maison Francis Kurkdjian’s Kurky fragrance as one bubble dramatically carries a massive bottle of the perfume before popping midair and landing the bottle gently on the bustling street with a soft glow illuminating from behind. As a perfect blend of memorable storytelling and distinctive product integration, the CGI effects enhancement is designed for promoting the arrival of Kurky both in stores and online.
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