JD Sports Duffle Bag Worn by Statue

This JD Sports FOOH campaign begins with a car driving along a winding road, marked with skid marks and flanked by leafy trees, as a passenger casually films the landscape. This moment cleverly highlights JD’s connection to British culture and lifestyle as the camera captures the iconic Angel of the North statue, astonishingly adorned with a massive yellow JD Sports duffle bag slung across its wings, blending tradition and modern style. As a perfect blend of distinctive storytelling and captivating product integration, the CGI enhancement is designed for building brand visibility and celebrating regional identities.