FOOH Impact Score:
Impressive
Learn moreIn this Foot Locker mixed reality ad, the scene opens on Powell Street in San Francisco where the Foot Locker logo stands tall as a Powell & Hyde cable car glides past, bustling with passengers. The ad humorously reimagines the busy urban landscape with a distinctive twist, as a towering Air Jordan Retro 1, carried by black and white Foot Locker-branded balloons, slowly descends from the sky and gracefully lands atop the cable car. A captivating execution that masterfully blends creativity and brand identity with an unforgettable celebration of sneaker culture.
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