Foot Locker Shoe Hot Air Balloon Over Bridge
Foot Locker Hot Air Balloon Over Golden Gate
This fake out-of-home ad for Foot Locker features a black and white hot air balloon floating over the Golden Gate Bridge. It carries a single Air Jordan Retro 12 Flu Game shoe, which spins upon contact as it skims close to the bridge. A second balloon follows closely behind, carrying the matching pair.
The VFX enhancement is designed to build anticipation for the Foot Locker NBA All-Star Experience, taking place from February 13-16 at their Powell Street location. The ad combines creative storytelling with resonant product integration.
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FOOH Impact ScoreOutstanding
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