FOOH Impact Score:
Outstanding
Learn moreThis Foot Locker fake out of home ad begins with a sweeping view of the Golden Gate Bridge, where onlookers gather to watch the rolling waves crash against the shore. This moment cleverly highlights the excitement surrounding the Foot Locker NBA All-Star Experience as a black and white hot air balloon floats over the bridge, carrying a single Air Jordan Retro 12 Flu Game shoe, skimming so close that the shoe spins upon contact, followed closely by a second balloon with the matching pair. As a perfect blend of creative storytelling and resonant product integration, the VFX enhancement is designed for building anticipation for the Foot Locker event happening February 13-16 at their Powell Street location.
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