L'Oréal Moving Billboard Models in Paris

L'Oréal Paris: Models Come Alive

This FOOH campaign for L'Oréal Paris features a giant billboard in the stunning Place de l'Opéra, Paris. Models come to life inside the display as people pass by under the monument.

This CGI enhancement highlights L'Oréal's ability to merge fashion and beauty with striking public experiences, grabbing attention for the upcoming Le Défilé during L'Oréal Paris Fashion Week. It is a blend of engaging storytelling and authentic product integration, designed for maximum audience engagement.

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Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:September 22, 2024
Source:Instagram