FOOH Ad L'Oréal Moving Billboard Models in Paris

L'Oréal Moving Billboard Models in Paris

Models come to life in a giant billboard fake out of home ad of L'Oréal for Le Défilé

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FOOH Impact Score:

Solid

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Learnings

Interactivity creates illusion - if the real world doesn't react to the FOOH then neither will the viewer
Leading us into the uncanny valley can help grab attention, but with talent, this effect is off-putting
Repurposing assets leads to a repurposed outcome - don't limit your artist, consider FOOH production from the start of your campaign planning

Credits

Brand: L'Oréal Paris

Who we think created this: Soleil Noir

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effect / Animation: Projection & Hologram

Surroundings: Place De L'Opéra, Buildings, Squares, City

Date posted: September 22, 2024

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This L'Oréal Paris FOOH campaign begins with a giant billboard in the stunning Place de l'Opéra, where models come to life inside a display as people pass by under the monument in Paris. This moment cleverly highlights the brand's ability to merge fashion and beauty with striking public experiences as the ad grabs attention for the upcoming Le Defile, happening during L'Oreal Paris Fashion Week in the fashion capital of the world. As a perfect blend of Engaging storytelling and Authentic product integration, the CGI enhancement is designed for maximum audience engagement.