L'Oréal Moving Billboard Models in Paris

This L'Oréal Paris FOOH campaign begins with a giant billboard in the stunning Place de l'Opéra, where models come to life inside a display as people pass by under the monument in Paris. This moment cleverly highlights the brand's ability to merge fashion and beauty with striking public experiences as the ad grabs attention for the upcoming Le Defile, happening during L'Oreal Paris Fashion Week in the fashion capital of the world. As a perfect blend of Engaging storytelling and Authentic product integration, the CGI enhancement is designed for maximum audience engagement.