FOOH Impact Score:
Solid
Learn moreCredits
Brands: Murad Osmann, Qatar Airways, Hamad International Airport
Agency / Production / VFX: Murad Osmann
This Qatar Airways CGI campaign begins with passengers stepping into The Orchard, a lush indoor garden at Hamad International Airport, where a giant glowing pink butterfly surrounded by golden particles appears. This moment cleverly highlights the immersive experience of the airport as a woman reaches out, allowing the butterfly to gently land on her hand before it flutters and disappears into the air. As a perfect blend of Memorable storytelling and Effective product integration, the CGI effects enhancement is designed for showcasing the uniqueness of Hamad International Airport and its connection between nature and travel.
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