FOOH Impact Score:
Solid
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Imagine skydiving deliveries turning Rajasthan’s landmarks into fashion runways. That’s the creative premise of this Snitch mixed reality ad featuring the dramatic arrival of its flagship store. The video unfolds as the scene opens with a door swinging open, revealing white Snitch parachutes carrying boxes with the brand’s logo, soaring over the Hawa Mahal. In the next scene, more parachutes float across an aerial view of Hawa Mahal with the skyline in the background. They then glide above the Albert Hall Museum and Amber Palace, set against the mountain range. The parachutes continue to soar in the distance, passing men riding elephants. In the final scene, a structure is covered with a massive red cloth displaying: “RAJASTHAN’S FLAGSHIP STORE” with “OPENING ON SATURDAY, 26TH OCTOBER” below it, in front of parked cars and surrounding buildings. Two parachutes attached to the cloth pull it off, unveiling a three-level Snitch store with window displays and digital screens. Using engaging computer generated imagery, this Snitch mixed reality ad transforms Rajasthan’s skyline into an unmistakable product showcase.