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Samsung Smartphone Transformed into Refrigerator

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Credits

Brand: Samsung

Agency / Production / VFX: Unknown

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Imagine a historic monument being swapped out for a high-tech home appliance. That’s the dynamic premise of this Samsung cgi video featuring the Bespoke AI experience. The video unfolds as the scene opens with the Washington Square Arch standing tall against the backdrop of high-rise buildings, as people walk by and pigeons peck at the ground. Suddenly, a hand appears holding a smartphone with the SmartThings app open. With a slight motion, the phone is tossed toward the arch, instantly transforming into a massive Samsung Bespoke AI Refrigerator which replaced the monument. The camera zooms into the refrigerator’s screen as a swipe motion changes it into another display, zooming out to reveal that the fridge has morphed into a massive Samsung Bespoke AI Laundry unit. As the hand reaches out and picks the wasching maschine up, the appliance transforms back into a smartphone, now displaying an incoming call screen. This campaign invites viewers to join the Bespoke AI experience on 26.03.2025 by registering at www.samsung.com. Using engaging CGI effects, this Samsung cgi video transforms a public landmark into an insightful product showcase.

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