Samsung Smartphone Transformed into Refrigerator

This CGI video for Samsung's Bespoke AI experience opens with the Washington Square Arch, a historic monument, set against high-rise buildings. A hand appears, holding a smartphone displaying the SmartThings app. The phone is tossed towards the arch, instantly transforming the monument into a massive Samsung Bespoke AI Refrigerator.

The camera then zooms into the refrigerator's screen. A swipe motion changes the display, and the fridge morphs into a large Samsung Bespoke AI Laundry unit. As the hand reaches out to pick up the laundry unit, it transforms back into a smartphone, now showing an incoming call screen.

This campaign invites viewers to join the Bespoke AI experience on 26.03.2025 by registering at www.samsung.com. The video uses CGI effects to transform a public landmark into a product showcase for Samsung's Bespoke AI appliances.