FOOH Impact Score:
Outstanding
Learn moreThis Universal Pictures cgi campaign begins with a sweeping aerial view of the Clifton Suspension Bridge, arching across the river with the city skyline in the distance. This moment cleverly highlights the creative integration of location and narrative as traffic flows steadily and the camera zooms toward the middle of the bridge just as a flickering sign reading “BRISTOL’S FAVOURITE BRIDGET” in pink and purple illuminates the scene—right before the letter T blinks and a massive poster for 'Bridget Jones: Mad About The Boy' dramatically unfurls, marking its theatrical debut. As a perfect blend of dynamic storytelling and captivating product integration, the CGI effects enhancement is designed for driving nationwide buzz around the film’s cinema release.
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