Universal Pictures Bridget Jones Poster at Newcastle Bridge

This Universal Pictures fake out of home ad begins with a calm view of the river and Newcastle’s skyline as twilight sets in. This moment cleverly highlights the campaign’s creative reach as a glowing sign flickers to life on a nearby bridge, revealing the phrase “NEWCASTLE’S FAVOURITE BRIDGET” in vibrant pink and purple lights; as the letter 'T' in 'BRIDGET' blinks, a massive poster for Bridget Jones: Mad About The Boy unfurls and moves gently with the breeze, casting a reflection across the water. As a perfect blend of dynamic storytelling and distinctive product integration, the CGI effects enhancement is designed for announcing the film’s arrival in cinemas.