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BVLGARI Gold Bracelet Soars Above NYC

A
FOOH Impact Score

Impressive

S A-Tier B C
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2025
Shortlisted at the FOOH Awards 2025

Credits

Brand: BVLGARI

Production Company: Antoni Tudisco

VFX: Antoni Tudisco

Sound: Michaelk Prado

Metadata

Brand Industry: Fashion & Apparel

Country: United States of America

City: New York

Effects / Animations: Floating & Flying Objects, Large Objects

Surroundings: Brooklyn Bridge, Skylines, Buildings

Date posted: September 4, 2024

Source: Instagram

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This BVLGARI FOOH campaign begins with golden beams of light gradually forming a glowing tunnel, from which a Tubogas bracelet emerges. This moment cleverly highlights the iconic elegance of the Tubogas design as the bracelet soars over the Brooklyn Bridge during a golden sunset, before being joined by others rotating gracefully above the New York City skyline, their massive form gleaming in the evening light. As a perfect blend of captivating storytelling and distinctive product integration, the CGI enhancement is designed for promoting the launch of the BVLGARI Studio in New York City and presenting the brand's latest Tubogas collection.

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