FOOH Impact Score:
Impressive
Learn moreThis BVLGARI FOOH campaign begins with golden beams of light gradually forming a glowing tunnel, from which a Tubogas bracelet emerges. This moment cleverly highlights the iconic elegance of the Tubogas design as the bracelet soars over the Brooklyn Bridge during a golden sunset, before being joined by others rotating gracefully above the New York City skyline, their massive form gleaming in the evening light. As a perfect blend of captivating storytelling and distinctive product integration, the CGI enhancement is designed for promoting the launch of the BVLGARI Studio in New York City and presenting the brand's latest Tubogas collection.
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