Amaya Dubai 100K Followers Celebration

Phone Screen Bursts, Icons Scatter

This faux out-of-home (FOOH) advertisement for Amaya Dubai celebrates the brand's milestone of reaching 100,000 followers. The video opens with a woman on a sofa, scrolling through her smartphone. As she taps 'follow' on the Amaya channel, red user profile icons spring from the screen.

She then places the phone on a table, which begins to inflate and release more icons. The screen eventually bursts, scattering the icons across the surface. This culminates in a large '100K' icon popping out, surrounded by a flurry of follower icons.

The CGI effects enhance this captivating storytelling, designed to showcase Amaya's achievement of 100,000 followers through creative product integration.

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Credits

Metadata

Work Type: FOOH
City:Dubai
Date posted:April 8, 2024
Source:Instagram