FOOH Impact Score:
Solid
Learn moreThis Amaya Dubai faux ooh ad begins with a woman casually sitting on a sofa, scrolling through her smartphone. This moment cleverly highlights the brand’s celebratory milestone as she taps 'follow' on the Amaya channel, prompting red user profile icons to spring from the screen. She then places the phone on a table, which begins to inflate and release even more icons, until the screen bursts and scatters them across the surface—culminating in a large '100K' icon popping out, surrounded by a flurry of followers. As a perfect blend of captivating storytelling and creative product integration, the CGI effects enhancement is designed for showcasing Amaya’s achievement of reaching 100K followers.
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