Giant Cake at Hamad International Airport

This Hamad International Airport FOOH campaign begins with a towering ten-layer cake standing proudly in front of the terminal building, surrounded by cheering employees. This moment cleverly highlights the airport’s decade-long journey of innovation and unforgettable experiences as the cake, adorned with maroon and white frosting, dripping red syrup, and decorated with fruits and flowers, becomes the centerpiece of the celebration. As a Qatar Airways aircraft soars overhead, the 10th layer of the cake pops, releasing a shower of colorful shimmering confetti into the air. As a perfect blend of Captivating storytelling and Authentic product integration, the CGI effects enhancement is designed for celebrating this milestone and looking forward to the next ten years of excellence.