Giant Cake at Hamad International Airport
Hamad International Airport 10-Year Celebration
This FOOH campaign features a towering ten-layer cake positioned in front of the Hamad International Airport terminal building, surrounded by cheering employees. The cake, adorned with maroon and white frosting, dripping red syrup, fruits, and flowers, symbolises the airport’s decade-long journey of innovation and experiences.
As a Qatar Airways aircraft flies overhead, the tenth layer of the cake pops, releasing a shower of colourful, shimmering confetti. This CGI-enhanced video celebrates the airport's milestone and anticipates future excellence.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
Artist:Vertex CGI