FOOH Impact Score:
Solid
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Imagine a quiet Parisian street corner turned into a skincare spectacle. That’s the engaging premise of this Jylor Beauty fake ooh ad featuring the Jylor Masque Visage Anti-Âge. The video unfolds as a couple poses for a photo at a pedestrian crossing when a colossal container of Jylor’s anti-aging mask suddenly barrels toward them, sending them fleeing in opposite directions. The oversized cream container crashes into the door of a quaint building topped with a Jylor Beauty billboard, which dramatically rolls upward to unveil an even larger version of the product. Golden cream pours from the open container, flowing down the street and surrounding the cityscape. Using computer generated imagery, this Jylor Beauty fake ooh ad transforms an everyday intersection into a memorable product showcase.