FOOH Impact Score:
Outstanding
Learn moreLearnings
- Don't be afraid of brand heritage - lean into what people already love about your brand.
- Leverage architectural icons - especially when it's part of a hyperlocal heritage identity.
- If it works with the sound off - then it really works.
- If it ain't broke - there's nothing wrong with a formula. Once you find it, use it.
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This Maybelline fake ooh ad begins with an oversized Sky High Mascara twirling on a rooftop deck against the New York City skyline. This moment cleverly highlights the product’s volumizing power as the towering mascara playfully dances to the familiar 'Maybe it’s Maybelline' jingle, visually comparing the sky-high lashes it creates with the height of the iconic skyscrapers surrounding it. As a perfect blend of engaging storytelling and resonant product integration, the computer generated graphics enhancement is designed for boosting urban brand visibility and consumer excitement.