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Maybelline Dancing Mascara in NYC

FOOH Impact Score:

The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Outstanding

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Learnings

  • Don't be afraid of brand heritage - lean into what people already love about your brand.
  • Leverage architectural icons - especially when it's part of a hyperlocal heritage identity.
  • If it works with the sound off - then it really works.
  • If it ain't broke - there's nothing wrong with a formula. Once you find it, use it.

Credits

Brand: Maybelline New York

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

City: New York

Effects / Animations: Complex Motion, Large Objects

Surroundings: Hudson Yard, Bridges, Streets, Skyscrapers, Rooftops, City

Date posted: September 8, 2024

FOOH.com is the biggest fake ooh ad library. If you are the creator of this Maybelline ad or would like to add your work Submit your work!

This Maybelline fake ooh ad begins with an oversized Sky High Mascara twirling on a rooftop deck against the New York City skyline. This moment cleverly highlights the product’s volumizing power as the towering mascara playfully dances to the familiar 'Maybe it’s Maybelline' jingle, visually comparing the sky-high lashes it creates with the height of the iconic skyscrapers surrounding it. As a perfect blend of engaging storytelling and resonant product integration, the computer generated graphics enhancement is designed for boosting urban brand visibility and consumer excitement.

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