CGI Video Maybelline Dancing Mascara in NYC

Maybelline Dancing Mascara in NYC

Dancing giant mascara fake out of home ad of Maybelline New York

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FOOH Impact Score:

Outstanding

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Learnings

Don't be afraid of brand heritage - lean into what people already love about your brand.
Leverage architectural icons - especially when it's part of a hyperlocal heritage identity.
If it works with the sound off - then it really works.
If it ain't broke - there's nothing wrong with a formula. Once you find it, use it.

Credits

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

Effects / Animations: Complex Motion, Large Objects

Surroundings: Hudson Yard, Bridges, Streets, Skyscrapers, Rooftops, City

Date posted: September 8, 2024

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In this Maybelline fake out of home ad, a giant Maybelline Sky High Mascara dances to the catchy tune of 'Maybe it's Maybelline' on a rooftop deck of a small construction, set against the iconic skyline of New York City. The scene unfolds as the ad seamlessly integrates the beauty product with the urban landscape, cleverly playing with the name 'Sky High Mascara' and New York City’s towering skyscrapers to emphasize the product’s impact. With an Engaging use of CGI effects, this Maybelline beauty ad transforms the cityscape into a fresh, relatable spectacle, highlighting Maybelline’s dynamic brand presence.