FOOH Impact Score:
Outstanding
Learn moreIn this Maybelline fake out of home ad, a giant Maybelline Sky High Mascara dances to the catchy tune of 'Maybe it's Maybelline' on a rooftop deck of a small construction, set against the iconic skyline of New York City. The scene unfolds as the ad seamlessly integrates the beauty product with the urban landscape, cleverly playing with the name 'Sky High Mascara' and New York City’s towering skyscrapers to emphasize the product’s impact. With an Engaging use of CGI effects, this Maybelline beauty ad transforms the cityscape into a fresh, relatable spectacle, highlighting Maybelline’s dynamic brand presence.
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