FOOH Impact Score:
Outstanding
Learn moreThis Waterdrop cgi ad begins with a massive limited edition apple box descending from the sky on a green paper-like parachute. This moment cleverly highlights the excitement of the product launch as two green banners unfurl dramatically from the Empire State Building—one flashing “WIN WIN WIN WIN WIN WIN” and the other announcing “WIN A TRIP TO NYC”—while bright red apples rain down above the Manhattan skyline, piercing the tip of the skyscraper and scattering over rooftops. As a perfect blend of Dynamic storytelling and Distinctive product integration, the VFX enhancement is designed for promoting the ultimate getaway experience to the Big Apple.
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