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Waterdrop Package on Parachute and Raining Apples

FOOH Impact Score:

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Credits

Brand: Waterdrop

Agency / Production / VFX: Unknown

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This Waterdrop cgi ad begins with a massive limited edition apple box descending from the sky on a green paper-like parachute. This moment cleverly highlights the excitement of the product launch as two green banners unfurl dramatically from the Empire State Building—one flashing “WIN WIN WIN WIN WIN WIN” and the other announcing “WIN A TRIP TO NYC”—while bright red apples rain down above the Manhattan skyline, piercing the tip of the skyscraper and scattering over rooftops. As a perfect blend of Dynamic storytelling and Distinctive product integration, the VFX enhancement is designed for promoting the ultimate getaway experience to the Big Apple.

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: United States of America

City: New York

Effects / Animations: Falling Objects, Building Transformation, Cloth

Surroundings: Empire State Building, Buildings, Skies

Posted on March 28, 2025

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