Eucerin Hourglass Transformed into Serum Bottle
Eucerin Hourglass Transforms in Alexanderplatz
This CGI advertisement for Eucerin features a towering hourglass installation in Berlin's Alexanderplatz, set against the city skyline with the iconic TV Tower in the background. A tram glides into view as a man captures the surreal transformation on his phone.
Within the hourglass, white particles defy gravity, flowing upward to symbolise the reversal of time and visible skin ageing. The base of the hourglass morphs in real-time, showcasing the anti-aging breakthrough of the new Epigenetic Serum through CGI effects enhancement.
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FOOH Impact ScoreSolid
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