FOOH Impact Score:
Solid
Learn moreThis Eucerin cgi ad begins with a tram gliding into the heart of Alexanderplatz, where a towering hourglass installation stands prominently against the Berlin skyline. This moment cleverly highlights the power of reversing visible skin aging as rising white particles within the hourglass begin to defy gravity and flow upward, symbolizing the reversal of time, while a curious man captures the surreal transformation on his phone—his gaze fixed on the base of the hourglass morphing in real-time with the iconic Berlin TV Tower in the background. As a perfect blend of effective storytelling and authentic product integration, the CGI effects enhancement is designed for showcasing the anti-aging breakthrough of the new Epigenetic Serum.
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