Citroën Grizzly Bear Taking Video Inside the Car
Citroën C3 Aircross: Bear Behind the Wheel
This CGI campaign features a grizzly bear sitting behind the wheel of a stationary Citroën C3 Aircross deep in a forest. The bear records a selfie video, enthusiastically explaining the vehicle’s hybrid, petrol, and electric features.
Surrounded by tall green trees, this augmented reality enhancement cleverly highlights the versatility of the Citroën C3 Aircross. It is designed to promote the vehicle's appeal to both young and adult drivers through captivating storytelling and distinctive product integration.
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FOOH Impact ScoreImpressive
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