FOOH Impact Score:
Impressive
Learn moreThis Citroën cgi campaign begins with a grizzly bear casually sitting behind the wheel of a stationary car deep in the forest, recording a selfie video. This moment cleverly highlights the versatility of the Citroën C3 Aircross as the bear enthusiastically explains the vehicle’s hybrid, petrol, and electric features while surrounded by tall green trees. As a perfect blend of captivating storytelling and distinctive product integration, the augmented reality enhancement is designed for promoting the vehicle's appeal to both young and adult drivers.
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