FOOH Impact Score:
Impressive
Learn moreIn this Citroën mixed reality ad, a grizzly bear stands confidently in front of the new Citroën C3 Aircross as tall trees stretch into the background. The ad humorously reimagines the world of online influencers with a distinctive bear vlogger sharing his origin story before launching into a chase where CGI effects bring wild scenes of bears pursuing the car through forest roads. A captivating visual journey that masterfully blends humor and creativity with a playful twist on automotive branding.
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