Citroën Grizzly Bear Makes a Vlog in the Forest
Citroën C3 Aircross: Bear Vlog in Snowy Forest
This Citroën FOOH ad features a grizzly bear acting as a car vlogger in a snowy forest. The video shows the bear carefully placing his phone on a rock, then returning to stand beside the red C3 Aircross.
He casually introduces the new model, even rubbing his back on the headlight to emphasise its comfort. The bear then gets into the driver’s seat and waves goodbye, suggesting an enjoyable winter journey.
Using CGI effects, this Citroën FOOH ad transforms a simple snowy setting into an engaging product showcase for the C3 Aircross.
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FOOH Impact ScoreSolid
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