Citroën Grizzly Bear Makes a Vlog in the Forest

Imagine a grizzly bear becoming a car vlogger in the middle of a snowy forest. That’s the distinctive premise of this Citroën FOOH ad featuring the cozy C3 Aircross. The video unfolds as the bear carefully positions his phone on a rock, runs back to stand next to the red vehicle, and begins casually introducing the new model with charm, even rubbing his back on the headlight as he notes its comfort. Next, he hops into the driver’s seat and waves goodbye, hinting at a joyful winter drive. Using fun CGI effects, this Citroën FOOH ad transforms a simple snowy setting into an engaging product showcase.