Citroën Grizzly Bears Chasing the Car

This Citroën fake out of home ad begins with a curious grizzly bear sniffing around the new Citroën C3 Aircross, which is parked in a forest clearing surrounded by tall trees and a grass-covered ground. This moment cleverly highlights the versatility of the vehicle as the bear, after briefly surveying his surroundings, opens the driver’s side door, casually climbs inside, and begins grooving to the beat of the car’s music system while comfortably seated behind the wheel. As a perfect blend of effective storytelling and dynamic product integration, the computer generated graphics enhancement is designed for boosting awareness and engagement around the campaign's standout features.