Citroën Grizzly Bears Chasing the Car
Grizzly Bear Drives Citroën C3 Aircross
This fake out-of-home ad features a curious grizzly bear in a forest clearing, surrounded by tall trees and grass. The bear approaches the new Citroën C3 Aircross, sniffs around it, then opens the driver’s side door.
The bear climbs inside the vehicle and begins to groove to the car’s music system while seated behind the wheel. This CGI enhancement aims to boost awareness and engagement for the Citroën C3 Aircross campaign.
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