FOOH Impact Score:
Solid
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In this Philips FOOH ad, a lively street scene near the iconic Rondo Charles de Gaulle roundabout sets the stage as a woman strikes a pose while a man snaps her photo. The ad humorously reimagines an everyday tramline with a fleet of steaming Philips OVI XXL airfryers gliding by, each brimming with mouthwatering dishes like croissants with eggs, roast chicken, and apple pie, showcasing an innovative cooking solution. A captivating campaign that masterfully blends humor and creativity with a memorable twist on kitchen convenience.