FOOH Impact Score:
Solid
Learn moreIn this Philips CGI ad, two friends casually chat near the bustling Rondo Charles de Gaulle roundabout, with a single palm tree swaying in the background and traffic passing by as the woman strikes a pose and the man snaps a picture. The scene unfolds as the man points out something unusual on the street—several Philips OVI XXL airfryers glide smoothly along the tramlines, each filled with steaming delights like herb-crusted chicken, buttery croissant with eggs, golden apple pie, and savory mince with potatoes, highlighting the appliance’s capability to produce scrumptious meals effortlessly. With a clear use of computer generated graphics, this Philips digital kitchen appliance CGI ad transforms everyday city life into a fresh, relatable spectacle, highlighting Philips’ message of making home cooking both simple and enjoyable.
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