Citroën Car Emerges From Gift Box

In this Citroën FOOH campaign, a serene winter evening at Place Victor Hugo sets the scene, with twinkling holiday lights illuminating quaint Parisian buildings and a snow-dusted Christmas tree at the plaza’s center. The scene unfolds as a glowing oversized gift box drops beside the tree, its lid sliding off to reveal the Citroën AMI adorned with a bright red ribbon, as smaller presents cascade around it and the compact vehicle gently nudges them aside before cruising forward. With a dynamic use of CGI effects, this Citroën electric microcar installation transforms a classic cityscape into a festive, relatable spectacle, highlighting Citroën’s invitation for everyone to unwrap mobility in a unique way this holiday season.