Citroën Car Emerges From Gift Box
Citroën AMI Unboxed in Paris
This FOOH campaign features a serene winter evening at Place Victor Hugo, Paris. Twinkling holiday lights illuminate Parisian buildings and a snow-dusted Christmas tree at the plaza’s centre.
An oversized, glowing gift box drops beside the tree, its lid sliding off to reveal the Citroën AMI, adorned with a bright red ribbon. Smaller presents cascade around it, and the compact vehicle gently nudges them aside before cruising forward.
Through dynamic CGI, this installation transforms the classic cityscape into a festive spectacle, highlighting Citroën’s invitation to unwrap mobility this holiday season.
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FOOH Impact ScoreSolid
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