Philips Airfryers Tram Filled with Dishes

Imagine a bustling Parisian roundabout becoming the stage for a tech revolution. That’s the engaging premise of this Philips FOOH ad featuring the OVI XXL airfryers. The video unfolds as Aga Lili Antoniak walks near the tram stop while on a video call at the Charles de Gaulle roundabout. In the middle of the conversation, she notices something unusual and flips her phone camera, revealing an unexpected sight—giant Philips OVI XXL airfryers gliding along the tram tracks, each packed with a variety of tempting dishes as if riding in formation like a passing tram. Using augmented reality, this Philips FOOH ad transforms a busy urban tram stop into a clear product showcase.