H&M Beauty Compact Powder Emerges on Beach

Bronzer Rises From Tenerife Sand

This H&M Beauty CGI campaign begins with an overhead shot of Playa de Abama in Tenerife, where shimmering green water meets golden sand beside a massive rock. The ground then trembles and lifts, revealing the H&M Golden Bronzer emerging from beneath the sand like a hidden treasure.

The bronzer case unfolds slowly like a clam, exposing its mirror and bronze powder. The surrounding sand shifts into smooth, rolling patterns that mirror natural waves. This computer-generated graphics enhancement is designed to showcase the Golden Bronzer's limited-edition allure and long-lasting summer radiance.

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Credits

Agency:Locus Solus Studio
Production:Locus Solus Studio BV
VFX:Locus Solus Studio
Sound:Locus Solus Studio

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Spain
Date posted:March 21, 2025
Source:Instagram