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H&M Beauty Compact Powder Emerges on Beach

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Credits

Brand: H&M Beauty

Agency: Locus Solus Studio

Production Company: Locus Solus Studio BV

VFX: Locus Solus Studio

Sound: Locus Solus Studio

This H&M Beauty CGI campaign begins with an overhead shot of Playa de Abama in Tenerife, where shimmering green water meets golden sand beside a massive rock. This moment cleverly highlights the product’s summertime appeal as the ground trembles and lifts, revealing the H&M Golden Bronzer emerging from beneath the sand like a hidden treasure. The bronzer case unfolds slowly like a clam, exposing its mirror and bronze powder, while the surrounding sand shifts into smooth, rolling patterns that mirror natural waves. As a perfect blend of dynamic storytelling and authentic product integration, the computer generated graphics enhancement is designed for showcasing the Golden Bronzer's limited-edition allure and long-lasting summer radiance.

Metadata

Brand Industry: Beauty & Personal Care

Country: Spain

City: Tenerife

Effects / Animations: Morphing & Transformation, Simple Motion, Swarm & Particles, Large Objects

Surroundings: Playa De Abama, Beaches, Sand

Posted on March 21, 2025

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