FOOH Impact Score:
Improvable
Learn moreCredits
Brand: H&M Beauty
Agency: Locus Solus Studio
Production Company: Locus Solus Studio BV
VFX: Locus Solus Studio
Sound: Locus Solus Studio
This H&M Beauty CGI campaign begins with an overhead shot of Playa de Abama in Tenerife, where shimmering green water meets golden sand beside a massive rock. This moment cleverly highlights the product’s summertime appeal as the ground trembles and lifts, revealing the H&M Golden Bronzer emerging from beneath the sand like a hidden treasure. The bronzer case unfolds slowly like a clam, exposing its mirror and bronze powder, while the surrounding sand shifts into smooth, rolling patterns that mirror natural waves. As a perfect blend of dynamic storytelling and authentic product integration, the computer generated graphics enhancement is designed for showcasing the Golden Bronzer's limited-edition allure and long-lasting summer radiance.
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