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Improvable
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Brands: H&M Beauty, Maybelline New York
Agency: Comprend, H&M Group
Production Company: Comprend, Locus Solus Studio
VFX: Locus Solus Studio
Sound: Locus Solus Studio
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In this H&M Beauty mixed reality ad, Amanda Strand ascends the sleek in-store staircase and notices several bottles of Maybelline New York Super Stay Lumi Matte Foundation floating in mid-air, each gliding gracefully in different directions. The ad humorously reimagines a standard shopping moment with a creative approach that showcases the foundation’s lighter-than-air texture and 30-hour wear in a visually dynamic way. A computer generated imagery execution that masterfully blends fun with a memorable twist on product discovery.
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