H&M Beauty Foundations Floating Inside Store
H&M Beauty Foundations Floating In-Store
This mixed reality advertisement for H&M Beauty features Amanda Strand ascending an in-store staircase. As she does, several bottles of Maybelline New York Super Stay Lumi Matte Foundation are seen floating gracefully in mid-air, each gliding in different directions.
The computer-generated imagery (CGI) execution humorously reimagines a standard shopping moment. It creatively showcases the foundation’s lighter-than-air texture and 30-hour wear through a visually dynamic and memorable twist on product discovery.
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Credits
Brands:
Artist:Locus Solus Studio
Agency:H&M Group
Production:Locus Solus Studio
VFX:Locus Solus Studio
Sound:Locus Solus Studio
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