FOOH Impact Score:
Solid
Learn moreThis DKNY faux ooh ad begins with a striking scene of the Washington Square Arch where a massive hardbound book rests dramatically atop the monument. This moment cleverly highlights the brand’s storytelling spirit as the book, titled 'new york stories' on the front and DKNY marked on the back, flips its oversized pages slowly against a bright blue sky, capturing the vibrant pulse of the city through fashion. As a perfect blend of dynamic storytelling and distinctive product integration, the computer generated imagery enhancement is designed for showcasing the brand’s deep connection with New York’s culture and creativity.
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