FOOH Impact Score:
Improvable
Learn moreIn this DKNY vfx advertising, a New York City subway train pulls into the station and its doors slide open to reveal a vibrant heart-shaped foil balloon trying to float out but getting comically jammed. The ad humorously reimagines daily urban commutes with a creative twist, as the balloon is squeezed between the doors, causing shiny balloon letters spelling out DKNY to burst forth and seamlessly merge into one gleaming logo. A dynamic piece that masterfully blends humor and creativity with a bold take on brand identity.
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