DKNY Heart Balloon Stuck in Train Door
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this DKNY vfx advertising, a New York City subway train pulls into the station and its doors slide open to reveal a vibrant heart-shaped foil balloon trying to float out but getting comically jammed. The ad humorously reimagines daily urban commutes with a creative twist, as the balloon is squeezed between the doors, causing shiny balloon letters spelling out DKNY to burst forth and seamlessly merge into one gleaming logo. A dynamic piece that masterfully blends humor and creativity with a bold take on brand identity.
