DKNY Heart Inflatable Turns 3D Installation
DKNY Heart Inflatable 3D Installation
This fake out-of-home ad begins on Regent Street, London, with a red double-decker bus passing storefronts. A heart-shaped inflatable then bounces into view, moving down the busy street.
On its final bounce, the inflatable seamlessly transforms into a 3D DKNY letter installation, with the heart at its centre, standing prominently in the middle of the road. This CGI enhancement was designed to announce DKNY's London launch in a visually bold way.
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Credits
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