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DKNY Heart Inflatable Turns 3D Installation

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Credits

Brand: DKNY

Agency / Production / VFX: Unknown

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This DKNY fake out of home ad begins with a bustling scene on Regent Street, where a classic red double-decker bus rolls past elegant storefronts. This moment cleverly highlights the dynamic presence of DKNY’s brand arrival as a heart-shaped inflatable suddenly bounces into view, making its way down the busy street. On its final bounce, it seamlessly transforms into a 3D DKNY letter installation with the heart at its center, standing prominently in the middle of the road. As a perfect blend of insightful storytelling and captivating product integration, the computer generated imagery enhancement is designed for announcing DKNY's London launch in a visually bold way.

Metadata

Brand Industry: Fashion & Apparel

Country: England

City: London

Effects / Animations: Bouncing, Morphing & Transformation, Large Objects

Surroundings: Regent Streets, Double-Decker Bus, Buildings, Streets

Posted on April 9, 2024

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