FOOH Impact Score:
Improvable
Learn moreImagine a bustling city street transformed into an open-air tennis arena. That’s the creative premise of this DKNY mixed reality ad featuring a bold celebration of the 2023 US Open. The video unfolds as the scene opens on a lively street lined with shops and buildings where a massive racket head installation dominates the rooftop of a local store, stacked high with glowing pink tennis balls branded with illuminated DKNY logos; soon, even more bright pink tennis balls float gracefully out of the subway entrance and ascend into the sky, creating an impressive spectacle. Using dynamic CGI effects, this DKNY mixed reality ad transforms the urban streetscape into an unforgettable product showcase.
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