FOOH Impact Score:
Improvable
Learn moreThis DKNY FOOH campaign begins with a serene view of the Brooklyn Bridge under a golden New York sunset, setting the stage for an unexpected scene where pink tennis balls and rackets float magically above the iconic structure. This moment cleverly highlights DKNY's connection to the energy of New York and the spirit of the 2023 US Open as the tennis balls rotate clockwise, effortlessly moving above and then under the bridge, while the rackets spin counterclockwise, gracefully circling the skyline backdrop. As a perfect blend of dynamic storytelling and creative product integration, the computer generated graphics enhancement is designed for building anticipation and excitement around the event.
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